Peter Furstenberg from Shine Interactive is working closely with the TSV team producing a number of elements for the 4th season of POPSTARS. Commissioned by e.tv and produced by Tartan Sound and Video, this season promises to deliver all the highs and lows, to a level of delivery never seen in a reality series before.
Furstenberg is responsible for two major components of the production. Firstly he has the responsibility to bring the series alive and breathe life into it with spectacular graphics. From printed media, initial CI design together with Brett Lindsay, to all the animated elements you see on screen. This season will project a clear cut corporate image for the series, with a clean, crisp approach. Gone are the dark grungy graphics of the first few seasons. This season has a fresh, clean feel.
Secondly, Peter is responsible for the logic components and the POPSTARS website. The site plays a pivotal role in the management of users and the smooth running of the registration queues. It's no easy feat registering up to 1000 entrants as efficiently as possible on the audition days, but with the help of the in-house developed FlexiShell platform, Furstenberg delivers incredible real-time results, making sure everyone stays in the loop. At auditions, the system allows the producer, musical director, editors and registration table to talk to each other. Should an interesting character show up at registration, the system will notify the director, editors and judges at the right time, keeping the golden thread throughout the production. The tools are invaluable for editors, having to sort through mountains of footage. They have the ability to reflect back on entrants, quickly and efficiently pinpointing moments of interest, making it easy to jump straight back into the edit process, knowing exactly what to ingest and what footage to look for, saving huge amounts of time.
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