Lucy crawl-a-thon logo screen

Lucy The Caterpillar – Crawl-a-thon

Lucy the caterpillar was designed to keep kids engaged on exhibition stands while mom and dad have a chance to talk to reps about various Pampers products.  Shine Interactive made this vision come to life in association with Big Brave.

The game was designed to be a craw-a-thon challenge where kids can crawl with Lucy to the finish line.  Purely for fun, and kids being kids, they were more intrigued with Lucy talking to them, that crawling completely turned into chaos!

 

Kids engage with Lucy
The Lucy crawl-a-thon
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